Thursday, January 19 Speakers:
Jonathan Crowley, Director of Business Development
foursquare
Jonathan Crowley is a Director of Business Development at foursquare, focusing on media and entertainment partnerships. He brings over 10 years of media experience to his role. Prior to joining foursquare,Jonathan was the CEO & founder of Black20 Digital Studios, a joint venture with Fox Television Studios, focused on strategic partnerships to facilitate the creation, distribution and monetization of digital content. He also spent four years at NBC, helping to develop its digital programming initiatives. Jonathan has a bachelor’s degree from the Newhouse School of Communications at Syracuse University. You can find Jonathan huckin’ old school double-daffies at his home mountain – Mount Snow, Vermont.
Joe Fernandez, CEO & Co-Founder
Klout
Klout measures influence online. When you create content or engage, you impact others. Klout analyzes that impact to find your Klout Score, influential topics, and your influencers. Klout is the standard for influence. Top brands such as Disney, Audi, and Turner use Klout Perks to reach and engage influencers. Over 3,000 applications and partners use Klout data to display Klout Scores, prioritize based on Score or topics, and segment users.
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Hope Frank, CMO
Webtrends
As chief marketing officer, Hope Frank leads worldwide marketing efforts on behalf of Webtrends – the global leader in mobile and social analytics. With more than 20 years of working in all facets of marketing, including B2B, B2C, brand, enterprise, digital, social, mobile, web, broadcast, PR, IR, IPO and M&A, Hope brings a welcomed passion for design & global sensibility to Silicon Valley. Prior to joining Webtrends, she led marketing at Motricity, THX Ltd, SBC, Vivitar as well as digital partner programs with AEG and ESPN. As a founding partner of a San Francisco branding and digital media firm, she established global brand retail standards for NIKE, launched the Starbucks Wi-Fi network and delivered digital programs for enterprise and financial clients. She is a founding member of “The CMO Club” a member of The CMO Council and Marketing 50 as well as an advocate for “Women in Technology” in APAC and emerging markets.
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Justin Kistner, Director of Social Products
Webtrends
As director of social products at Webtrends, Justin drives the development of social products and acts as a social media thought leader for the company. He was the key component behind the development of Webtrends’ Facebook Analytics as well as the company’s end-to-end Facebook campaign solutions – a market first for the industry. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as the social engagement coordinator at Jive Software, and was the owner of Metafluence, Inc., an independent web presence consultancy. In addition to his role at Webtrends, Kistner also writes for TrueSlant (acquired by Forbes), the Webtrends blog, and Social Fresh. He has been featured as a speaker at conferences such as OMMA Global, Web 2.0 Expo, eMetrics, and Social Fresh, and regularly called upon by top media outlets like The Wall Street Journal for his insights on social marketing. In his free time, he founded Beer and Blog – a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.
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Porter Gale
Porter Gale is a professional public speaker, social media expert and entrepreneur with over 20 years of experience working in marketing, advertising and independent filmmaking. She has been a keynote speaker at numerous events, including The Economist Forum, Ad Age Digital Forum, Real Estate Connect, The THINK Conference, and more. She is also a blogger for AdAge and The Huffington Post. From 2007 to 2011, Porter led Virgin America’s marketing and advertising efforts as Vice President of Marketing, and before that, she acted as a consultant for a diverse array of clients. She held the post of General Manager at Kirshenbaum Bond + Partners where she worked with clients like Vegas.com, Coach, and Snapple Natural Beverages (to name a few). Porter and her work have been profiled in numerous press outlets, and she was awarded the Changing the Game Award by AWNY, along with a spot on AdAge’s Digital Hotlist in 2011. In the independent film world, Porter produced or directed documentaries that aired on Lifetime, PBS, Channel 4, and in film festivals around the globe and her film work has been honored by the Directors Guild of America, the Academy of Motion Pictures & Sciences, and Filmmaker magazine. Porter has a BSBA from Boston University and a Masters in Documentary Film and Video from Stanford University.
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Robert A. Katz, Chairman of the Board of Directors and Chief Executive Officer
Vail Resorts
Mr. Katz was named Chairman of the Board of Directors for Vail Resorts in March 2009, in addition to his position of Chief Executive Officer of Vail Resorts. Mr. Katz had originally been appointed a Director of the Company in June 1996 and was designated by the Board as Lead Director of the Company in June 2003. In February 2006, Mr. Katz was appointed Chief Executive Officer of Vail Resorts. Prior to joining Vail Resorts, Mr. Katz had been associated with Apollo Management L.P., a private securities and investment management firm, since 1990. Mr. Katz serves on the Board of Directors of the National Forest Foundation and the Vail Valley Foundation.
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Friday, January 20 Panelists:
Susan Bratton
Susan Bratton is a super-connected digital marketing entrepreneur with her own publishing company devoted to your personal and professional growth, Personal Life Media. She has a popular weekly talk show (six years running), DishyMix, authored multiple books, sits on the boards of a number of technology companies, has founded two industry associations and is the Chair Emeritus of the biggest digital media conference worldwide. She’s a frequent keynote speaker and emcee for a wide range of technology and creative events. Famous for knowing everyone, she’s also renowned for asking insightful questions. Tall, blonde and generating fun somewhere, just look up and follow the laughter to find her.
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Ward Bullard
Ward is passionate about transforming the consumer experience through the use of decision-science marketing. Prior to joining Google, Ward led marketing and business development at social commerce startup Mertado. Previous work experience includes Harrah’s Entertainment, Microsoft and McAfee. Ward holds a BA in History and Economics from Stanford University and an MBA from Harvard University.
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Christine Loredo, Vice President of Marketing, PaymentOne
The direct to bill arena is evolving and expanding into new commerce areas, and evolving the PaymentOne brand to reach new markets and industries is the responsibility of Christine Loredo, PaymentOne’s vice president of marketing. With a career that spans executive marketing and product marketing positions in online and mobile content, Christine oversees global marketing strategy and execution at PaymentOne. She joins PaymentOne with more than twelve years of experience in marketing digital products and services to both B2B and consumer audiences. Prior to PaymentOne, Christine led marketing for many start-up entrepreneurial ventures and major Fortune 500 companies including FuzeBox, Trilibis Mobile, Yahoo! and AOL. At Yahoo!, she was responsible for marketing Yahoo!’s global mobile services, which enjoyed a #1 mobile Web portal position. Christine was also responsible for marketing Yahoo! Mail, helping it become the world’s top used mobile mail service. Prior to Yahoo!, Christine spent more than five years at AOL Mobile, most recently as senior director of marketing, where she grew the first large-scale mobile Internet service to over 12 million consumers globally. At its peak, AOL Mobile accounted for more than 20 percent of all mobile messages sent or received in North America. Additionally, she launched AOL Mail, AOL.com, MapQuest, MovieFone and CityGuide with various operators. Christine holds a dual Master of Business Administration and Master of International Management degree from the Thunderbird School of Global Management and a Bachelor of Science in Business Administration from the University of Colorado at Boulder.Skiing has been a lifetime passion for Christine having grandparents in Colorado who put her on skis at 3 years old.
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Laura Neumann, Developer Evangelist, Microsoft
Laura Neumann is a Developer Evangelist on the Consumer Global Partner team within Microsoft. In this role Laura focuses on strategic alliances with the largest and most important consumer partners to find new business opportunities to integrate and promote Microsoft technologies in the consumer market. Laura has an extensive understanding of the current issues and trends that top tier consumer partners are contemplating, and collaborating with other groups within Microsoft, helps to address those needs with Microsoft platform solutions. Laura holds a B.A. in Communications and Media Studies from Fordham University, a M.A. in Intercultural Communications from the University of Denver and has studied in the U.S., Australia and Costa Rica.












