Corporate VP of Digital
Patrick Harrington is the team lead for the targeting group @WalmartLabs in San Bruno, California. Within targeting, he leads up the modern algorithm development for item level product recommendation and customer segmentation by leveraging large scale convex optimization, machine learning, and information retrieval across the disparate data generated from this large, multi-channel retailer. Patrick joined @WalmartLabs through the acquisition of the Boulder, Colorado based startup, OneRiot where he developed high-dimensional demographic and interest predictors based on twitter, foursquare, and geo-positioning data. Prior to OneRiot, Patrick spent two years in natural gas and electricity trading at DTE Energy Trading. He holds a Ph.D. from the University of Michigan and is an avid skier.
Dean Eckles is social scientist, statistician, and member of the Data Science team at Facebook. He investigates how interactive technologies affect human behavior by mediating, amplifying, and directing social influence. His current work uses large field experiments and observational studies. Dean is co-editor of Mobile Persuasion: 20 Perspectives on the Future of Behavior Change (2007), a book that examines the growing use of mobile phones to change behaviors in health, consumption, and interpersonal communication. His research appears in peer reviewed proceedings and journals in computer science, marketing, and statistics. Dean holds degrees from Stanford University in philosophy (BA), cognitive science (BS, MS), and statistics (MS), and communication (PhD).
Stanley Hainsworth, Tether
We Are the Stories We Tell
How do you craft love affairs between brands and individuals? Love that blossoms; love that lasts? By starting at the genuine heart of a brand, with an approach that elevates story over style. Stories that evolve from a series of carefully crafted cumulative experiences that connect us via our shared affinities, desires and convictions. These stories manifest themselves as experiential tapestries, nurturing our sense of collective unity as they empower people to engage with one another, and the brands they love, in more resonant, more human ways.
Previous to founding Tether, Stanley was VP Global Creative of Starbucks where he oversaw all creative aspects of Starbucks – new products, packaging systems, seasonal promotions, brand campaigns, advertising and collateral materials.
Stanley spent twelve years at Nike as a Creative Director working on everything from product launches to Niketowns to the Olympics. After Nike, he moved to Denmark to join the Lego Company as their Global Creative Director. There he directed a total visual overhaul of the Lego brand from top to bottom, including packaging, the web, retail and brand stores.
Stanley is a national board member of AIGA, a featured speaker on Creativity worldwide and the recipient of awards from ID Magazine, Communication Arts, The Library of Congress, Graphis, Type Directors Club, HOW International, HOW Regional, NW Design Awards, PRINT International, AIGA National, AIGA Regional, Rosie’s, POP Times, and Communication Arts Illustration, Retail Interiors (Best International Store and Best Retail Theater) and MAPIC (Best Retail Store).
Co-founder at Aisle50
Author: Automate This, How Algorithms Came to Rule Our World
Senior Writer, Forbes Magazine
I am an engineer, a skier, a writer and one of the founders at Aisle50, which is bringing group buying to the grocery world. Aisle50 was part of the summer 2011 batch at Y Combinator.
After working as an engineer for four years, I pursued a career in journalism. My first writing job was as a staff reporter at the Chicago Tribune. I later migrated to Forbes magazine.
My first book: $20 Per Gallon came out in 2009. It’s a thought experiment examining how our world would look with higher and higher gas prices. It was named a best book of the year by the Financial Times and Bloomberg. Some review snippets are here.
My second book, Automate This, How Algorithms Came to Rule Our World, will be released by Penguin/Portfolio on Aug. 30, 2012. It chronicles the march of algorithms from the very first hack of Wall Street to their current role as disruptors of the creative class in fields as varied as music, writing, law and medicine.
After writing Automate This and after years of interviewing and documenting motivated people doing innovative things, I caught the entrepreneurial bug, which sent me back toward my engineering roots. I started working, along with my friend Riley Scott, on a web app that would bring group buying to the grocery world. Aisle50 went live in August 2011.
There’s more to the story, which is why I still blog at Forbes.
Ian Swinson is the Senior Director of User Experience at Salesforce.com for the Platform and Analytics design teams. After years as the lead designer on Salesforce.com’s flagship products Ian has recently taken up the challenge of managing and leading the design of the company’s next generation application, site, schema and report building tools.
At Salesforce.com Ian, and his team, look at current and emerging design and technology trends with the goal of making enterprise software as easy to use as consumer web sites. With Chatter, Salesforce.com is celebrating the successful integration of social and mobile design into their suite of business applications. As the future of work is redefined the next phase is to empower and extend all businesses and users through ubiquitous computing.
Ian is a graduate of McGill University’s Film and Communications program and has spent the last 20 years solving design problems at startups, design studios and enterprise software companies — and riding his bike a lot.
Chris is a leading holistic business strategist and creative technologist who leads our digital engagement strategy service offering within Deloitte’s Social Business practice. Across the industry he is widely regarded as one of the leading voices on Social Business, Engagement and how brands can deliver exceptional customer experiences through digital channels. His work on “The Engagement Curve” answers the proverbial question on the ROI of Social Media and goes further to provide organizations with strategic planning tools that enable them to realize the full value of becoming a Social Business by embracing Engagement as a core operating principle.
Chris currently advises several high-profile Deloitte clients on navigating organizational transformation to better embed digital strategy at their core. This is something he has been doing for almost two decades with global consumer and B2B brands across multiple industries, as well as government and not for profit organizations. Under his direction as the leader of the Adoption activities around the launch of Deloitte’s Enterprise Social Network, the firm was recognized as one of the largest, fastest growing and most successful ESN deployments in the world.
As the Chairman, CEO and Creative Director of Guru Communications, an early interactive agency he founded in 1994, he helped build hundreds of websites contributing business strategy, technology insights, creative storytelling and a holistic vision. For many of the websites, he also served as a UI Designer, Information Architect, Copywriter, Interaction Designer, Software Architect and occasionally, even as a Graphic Designer. He was and remains obsessed with crafting digital experiences that transcended the limitations of the computer screen. It was this deep passion for his craft that earned the agency numerous awards and other recognition for its work. His experience with Guru and his need for more talented designers lead to Chris creating the first Web Design and Interactive Marketing classes at Miami Ad School in 1996.
As Chief of eBusiness at the United State Mint, Chris lead the government agency from zero to $1.6MM per week in online sales and developed their first opt-in email marketing campaign which lead to a then single day record of $2.6MM in sales. His team was also recognized widely for its award winning H.I.P. Pocket Change program.
While consulting for Palm Computing, Chris worked with the eBusiness group to develop a solutions marketing platform for the Palm economy, personally developing an advanced content management system designed to deliver personalized communications based on user archetypes/roles/interests. He successfully coordinated the integration of numerous marketing and partner groups from across the organization into this platform, pioneering a single-sign on experience for customers/partners.
More recently, Chris formed Social Media Club in March, 2006 to advance best practices in Social Media engagement. It is now in 300+ cities around the world and serves as the industry’s leading non-profit professional association. His work on developing the “Social Media Press Release” with Public Relations thought leaders from around the world is often cited as being perhaps the most transformative on the PR industry. He continues to be passionate about reforming education through the use of social technologies in the classroom and beyond, helping ensure that college students are better prepared as they transition into the workforce. As a result of his unique position as a thought leader in the social media and social business space, he has developed a global perspective around the global evolution of market facing strategy and its impact on all aspects of an organization’s operations.
As a partner/founder of The Conversation Group in 2007, he guided the development of one of the first social media agencies in the world helping startups and large brands understand and leverage social media as a part of their marketing and communications mix. Prior to joining Deloitte, Chris launched AdHocnium in 2009 as one of the first ‘networked agency’ models, bringing together a notable list of experts, authors and thought leaders to support global organizations as they embraced social technologies.
He has a broad array of skills including, Holistic Business Strategy, social media, collaboration design, adoption program management, community management, conversational marketing programs, video/podcast production, online advocacy, UX, IA, CMS Design, digital product design, web site development, online marketing campaigns, ecommerce, email marketing, CPC/CPA advertising, Facebook marketing, influencer relations, search engine marketing, affiliate programs, location based marketing, online contests, blogger outreach, and real time marketing among others.
He loves to snowboard, calling Lake Tahoe his ‘future home’ spending most winter seasons on the North Shore for the past 12 years since moving to Silicon Valley. You’re likely to find him at Squaw this season where he has a season pass.
Stephanie is Digital Marketing Innovation Manager at Nestlé based in San Francisco. She plays a lead role in establishing Nestlé’s first “Silicon Valley Outpost”, identifying start-ups and digital platform partners of high relevance to the company’s business strategy.
Before moving to the Bay Area, Stephanie was a brand manager at Nestlé in Switzerland, responsible for the Nescafé Mixes and the Nesquik business. In this role she was the main driver behind the brands’ social media strategy and sponsoring activities. In Switzerland, Nescafé has established a unique sponsoring concept in the area of snowboarding, which Stephanie will talk about in her presentation at Snowcial. Prior to her career at Nestlé, Stephanie has gained experience in brand consulting at the agency MetaDesign and has worked at a logistics company in Santiago de Chile. Stephanie has studied in Switzerland, Germany, and Hungary and holds degrees from the University of St. Gallen in Business Administration (B.A.) and Marketing, Service and Communication Management (M.A.). Naturally, she is a passionate snowboarder.
Paul Crandell specializes in a myriad of marketing sectors. Such as; sports marketing, brand management, content management and distribution, advertising, and business operations.
Background: In 1996, while producing Red Bull’s first event within the US, Paul became impressed by Red Bull’s unique marketing. Paul drove the brand through innovate sports marketing strategies and worked closely with the Austrian headquarter team to help build the brand in the US and take it from $5M to $2B in 9 years.
In October of 2007 Paul was recruited by Icon Aircraft to run marketing and build the brand authentically and join the unique design and brand promise with a new market of pilots. ICON Aircraft is now in production and is one of the most popular new aircrafts coming on the market.
In January 2009 Paul started QSA Marketing LLC with his business partner, Jim Gunning. Paul’s and Jim’s mission was to help companies market their brands credibly rather than artificially. They worked closely with Target and Coke to help build a couple brands within their domain. As well, they helped launch Shaun White Supply Co.
Back in the early days, circa 1992-1998, Paul sold artwork out of his car for 3 years so he could ski and mountain bike all over the place. In between mountain biking and skiing, Paul was also produced action and adventure sports events for TV.
Paul graduated with a BA in Law and Society from University of California, UC Santa Barbara.
Paul is a family man with 2 great kids and a lovely wife. Besides family, one of Paul’s proudest moments was racing in The Baja 1000 and finishing 2nd.